Using search engine optimization for one-way link building is the most important factor for getting a high keyword ranking. Because search engines list their results from your link popularity, SEO positioning should be your number one strategy for high page rank.

Tip #1

When utilizing an aggressive linking campaign, don’t start linking into multiple domain networks which are all hosted on the same server or buying a series of links hosted within a single IP addresses. What your website needs are natural links that will be gained over a period of time. One of the best ways to achieve this is to comment on do-follow blogs (not spamming, but commenting on a few per day) where your website link is naturally growing.

Tip #2

The page rank quality of those sites you want to link to you must appear natural to the search engines. Be careful to not only link to sites with a high page rank of 8 or 9. You should also seek links from a good range of sites with both high and low page rank values. This is especially the case for new sites and submitting articles to the various article directories will achieve this.

Tip #3

Try looking at your link campaign from a purely scientific view. Basically, you need to find out what the visitors to your site are searching for and then find out which phrases convert to sales and then target your link text towards these visitors. Once you have determined your highest value phrases, you then apply those phrases in the anchor text you request from your link partners. Using this method allows you to request links based on the highest Return Of Investment (ROI), as well as appearing natural to the search engine spiders.

By applying the strategies above, you will attain a linking campaign that is both relevant and highly targeted to your main search phrases. Link quality is far more important than link quantity and anchor text is more important than page rank.

Link Building is a painstaking process which is always on going. To get your website high in the rankings you will need to constantly be building back links with things such as link exchanges, article submissions, directory submissions, press releases and social networking.

In this guide we will give you a few tips on the best methods to start off with link building.

Link Exchanges

Link Exchanges are a great way to get back links to your site from other sites with the same topic. This means that people who are visiting will be looking for a certain type of website which your site will be so they are more than likely to use your website to it’s full potential rather than browse for a minute and move on.

You can get Link Exchanges by browsing for sites in the same genre as yours and sending emails to webmasters saying why you think it will help their site to have reciprocal links on the 2 sites and will help generate traffic.

Article Submissions

If you write quality articles then people will want to read them. If you submit these to Article Directories then people will see how good your content is, and come over to your site to have a look at your other articles.

Make sure in the articles you have a link back to your site with the link text (anchor text) the keywords related to your site.

This is now doing 2 things, it is link building and

helping with traffic back to your site when people click these links.

Directory Submissions

Submitting to web directories is a never ending task although it is probably the single most important way of link building. Make sure you start submitting your site to directories gradually rather than adding to 500 directories one day and then not bothering for a month. This is because Google and other search engines will think something fishy is going on if a site suddenly gets 500 backlinks.

The best thing to do is when you do it gradually is to add to say 100 directories to get you started and then every couple of days add to 20 more.
There are a lot of tools on the market for automatic directory submission but the best way is to add these manually because you never know what information a “bot” will use when it adds your site to all of those directories.

There are some of the best directories below with their PR (Google Page Rank) listed next to them.

http://www.dmoz.org 9
http://www.lii.org/pub/htdocs/home.htm 8
http://www.femina.com 7
http://www.gogreece.com 7
http://www.sacentral.sa.gov.au/site/page.cfm 7
http://www.worldhot.com/ 7
http://www.123india.com/ 7
http://www.elib.org/ 7
http://www.ezilon.com/ 6
http://www.epooch.com/ 6
http://www.christiansunite.com/ 6
http://www.toronto1.biz/ 6
http://www.canadianeh.com 6
http://www.aardvark.co.za 6
http://www.nzs.com/ 6
http://www.aigam.com 6

Social Networking

Social Networking is a great tool for link building. If you are a user of Facebook or Myspace you will be able to build links back to your site quickly with bulletins, shared articles and other things to be able to gain lots of links and huge amounts of traffic.

If you are an advanced coder you will be able to code something like a Facebook Application which will be able to “give” the Facebook community something in return for your link being on their profile which could then be anything between 1 and 1 million back links (Depending on how popular the application is)

Social Bookmarking

As well as Social Networking there is also Social Bookmarking (Confusing, huh?)

This is where you can share your favourite sites with friends and other internet users which can generate links and traffic.

There are many places where you can exchange social bookmarks with other people to add that extra link and when done hundreds of times again, builds backlinks.

The most popular Social Bookmarking sites are:

http://del.icio.us/ 8
http://www.digg.com/ 8
http://www.furl.net/ 8
http://www.diigo.com/ 6

Remember that Link Building is a very important process so put a couple of hours a week aside to go through and buid a few more back links or even pay somebody else to do this for you.

There are many Free SEO Tools on the internet as well as tools that you will have to pay for. There are tools which can submit your site to 100’s, even 1000’s of link and article directories at the same time, toolbars which will check page ranks and sites which will check page rank, backlinks and give an estimated value of your site all in one go.

Here are a few of the best SEO Tools:

Page Rank Checkers / Backlink Analyzer

dnScoop – dnScoop is a website which shows you a few statistics about the SEO state of your website. It shows you Google Page Rank, Inbound Links, Domain Name Age, Domain IP Report (See which other sites are hosted on the same server)

Page Rank Predictor – Want to find out what PR your site will have? Try here. I would not take this guesstimate as an accurate prediction though, more like a bit of fun.

Keyword Tools

Keyword Suggestion Tool – This tool will show you links to suggested keyword monthly search volumes and much more, so you can see what terms are searched for most on all of the search engines.

Hittail – Hittail tells you what keywords your visitors you are using to find your website from search engines. It also suggests what you should optimise your site for. It can be as easy as putting these terms in a

ir tag and they will help a lot.

Firefox Plugins

Live Page Rank – This is a plugin which will display the Google Page Rank of the page you are viewing in the bottom right hand corner.

SEO for Firefox – This will show up when you do Search Engine searches, under each search result it will show information like Page Ranking, links in DMOZ, Backlinks, Technorati links and .gov links.

Blog Tools

Everytime you post on your blog you should ping. These sites will help you get in the largest blogging directories online.

Ping o Matic
Feedshark

Pingoat

Link Submitters

digiXMAS Directory Submitter – Using Paid Mode it will add your site to hundreds of directorys automatically with you just having to choose categories and entering CAPTCHA confirmations. Paid Mode costs $15 per site but if you have many sites this price will go down. This is a valuable tool with helping gain back links and many of the top Link Submission companies use this.

Free Mode will allow you to still add your link to many directories it is just a bit more time consuming as it is not fully automatic. You will have to manually go through each directory and check the details and then press submit, whereas Paid Mode does everything for you.

Article Submitters

digiXMAS Article Submitter – This is a great tool used for submitting articles to around 1000 article directories at the same time. It will register you to the directory, it will access your email and activate the registration and will then submit the article to many, many sites.

This is semi – automatic which means you will have to input CAPTCHA fields and choose some locations where you want your article to be shown but it is very speedy with the accuracy and detail of manual submissions.

The software is free but there is a small charge of around $10 per article for submission (Which is a steal for around 1000 article directory submissions)

RSS & Blog Submission

Submit Em Now – This will submit your blog & RSS feed to over 100 directories. Great for backlink building.

Social Bookmarking

OnlyWire – This takes the URL and and the title information from the page and submits it to 18 different Social Bookmarking pages.

Social Marker – This is the same sort of site as OnlyWire but it will submit your link to a lot more sites.

Make sure you bookmark this link as I will be constantly adding new tools as I come across them. If you have any or know of any great tools to help with SEO then please feel free to leave a comment with the information on this.