Eventually, after the devoted efforts that are directly concerned with getting traffic to your site, your next step should be to formulate a strategy that produces follow-on, long-run traffic. You can employ many techniques for this level:

* Choosing the large list of supportive keywords that refer straightaway or indirectly to your site, start buying keyword related domain names that will be utilized to build traffic driving sites that direct to your money site.

* Prepare satellite pages utilizing the keyword domain names with the theme of getting traffic geared toward those particular keywords, expanding niche market traffic. As you build up niche markets for those new clients, you should be capable of taking advantage of those clients for the other merchandises and services that your company provides when these web site link back to your site as a consequence of informing and drawing these fresh clients by the niche sites.

* Make links, back links and cross-linkages between the web pages and your money site, enhancing your page rank for all sites, in particular your money site.

* Include content or articles concerned to your industry and post this content on your sites being aware of the finest position supported by keyword dominance.

* For long-run, viral marketing results, produce content or articles that you’ll either sell on your site or provide to public domain sites where your link data must be preserved for use by anybody on the internet; this content will produce links that go back to your revenue site or your niche sites.

* Stick to the same steps when designing a search engine optimized site and when formulating a plan to create the necessary back links to get more traffic to your site.

Monitoring
In order to find out if the search engine optimization attempts are successful, you must supervise outcomes for number and caliber of back links, link popularity and web tendency statistics. There are several foundation for generating this information as well as programs that will help in these studies. Whatsoever technique you prefer, whether it’s utilizing proper programs or assembling a spreadsheet for submission of information, be logical in tagging the information. There will be variations every day that you should bear. You’re searching common, gross ascending trends, not short-run blips. Ascending progression kept up by sustenance of a firm position with tiresome, constant development would show a flourishing search engine optimization campaign.

This plan of attack to search engine optimization Strategy is really powerful when applied with the forbearance it takes for long-run outcomes. Short-run “fixes” and “pranks” may have an outcome in the short-term, but as the SEs shift and accommodate their algorithms — as they executing nearly every month — what functioned today for fast outcomes may in reality get you black listed tomorrow. This approach is established on SE directives: Well-designed sites, exempt of defective code, providing data, services or goods of interest to the online community will make their own ground of popularity — for which you’ll be paid back by effective, flourishing traffic. When you’re in it for the long run, your approach must use long-run efforts.

Today everyone wants to have better search engine result pages ranks. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. Following are 10 rare tips/secrets which can help you get high search engine ranks.

First, many people still use directories and search engines give preference to websites listed in directories. There are many free and paid directories available today. The free directories usually ask for link exchange, however you should remember that if you have many links on your web page, search engines can reduce your page ranks or rank on search engine result. If you are paying for link submission in a directory, make sure that the page rank of the directory is high and it has good traffic.

Secondly, many search engines also provide sponsored links. Therefore you can pay to get listing at the top of the result page. However, you have to pay for every visitor sent to your website. This way you can get traffic very quickly.

Thirdly, submit articles to article submission websites. Write quality articles related to your websites and products and you can submit those articles to famous articles submission websites. You can also have links in the articles. Therefore you can get backlinks and traffic from an article submission website.

Fourth, get as many links as possible. You can buy backlinks and many websites display links for free also such as classifieds’ web page.

Fifth, join as many forums and online communities which are related to your websites and products. Talk about your products there and you can also provide links to your website. This way you can traffic as well as backlinks.

Sixth, advertise your website in media such as Television ads, newspapers, magazines etc.

Seventh, have proper content. Optimize the content on your web page. The content should meet the expectations and needs of your visitors. Further, the content should be keyword optimized.

Eight, you can have many email campaigns where you send mails to thousands of people with clickable links. This way you can get good traffic.

Nine, always have a sitemap for your website. This help the visitors to explore the website more freely and conveniently.

Tenth, you must burn feeds for your websites. This way person get informed when there is some new content on your websites.

One of the most important aspects of a search engine optimization project is also one of the most overlooked, preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following questions:

1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2) What is the time-frame for this project?

3) What is the budget for this project?

4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questions will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.

Get Ready: How Search Engine-Compatible is the Site Currently?

Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time and other design elements that can impact search engine indexing.

I then provide a detailed report to potential clients with recommendations based on my findings. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. It also helps marketing staff prove to an often stubborn programming department (or vice versa!) that SEO is necessary. You might consider preparing something similar for your own site or clients.

Get Set: Requirements Gathering

Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.

To determine your project requirements, you need to have the following questions answered:

1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)

2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)

3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).

4) Are there at least 250 words of text on the home page and other pages to be optimized?

5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?

6) Approximately how many pages does the site contain? How many of these will be optimized?

7) Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps?

What is the current link popularity of the site?

9) What is the approximate Google PageRank of the site? Would it benefit from link building?

10) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?

11) Do I have permission to alter the visible content of the site?

12) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)

13) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?

14) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)

15) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines?

16) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?

17) Who are the stake-holders of this site? How will I report to them?

18) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?

19) How do I plan on tracking my or my client’s conversion trends and increased rankings in the search engines?

20) What are my/my client’s expectations for the optimization project? Are they realistic?

Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and include adequate target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.

This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

The remainder of questions are to establish in advance the who, what, where, when, why and how of the optimization project. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.

For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.

Go!

So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job!