Got a Mobile Site? The Importance of Mobile Website Optimization

mobile website optimizationThere is no doubt mobile device have now become a permanent fixture among the website landscapes. These days it is now more than ever very important that websites be optimized for mobile devices or have a separate optimized mobile website. some mobile devices on the windows platforms are already using the HTML 5 engine. Optimizing your mobile website can increase sales, generate more traffic and heighten customer engagement with your website.  It can also provide you one step ahead of your competition.

In August 2011 mobile browsing represented 7.1%  (about 1/14) of all worldwide browsing activity.

Smartphones, Tablets and many other mobile internet enabled devices are widely used throughout the world, and the number of users are at a continuous growing speed.

With this growth brings a corresponding growth in mobile internet browsing. In 2009 mobile browsing represented only 0.7% of worldwide browsing activity. Then by August 2011 that number jumped to 7.1% almost at 1000% increase.

Optimizing your website can boost engagement. Research has shown that a mobile optimized website is able to generate almost twice the average traffic than websites without mobile optimization.

Not only can a mobile optimized website boost customer engagement. It can also influence heavily your bottom line. Research has suggested that almost 51% website visitors are more likely to do business at a website if they have a mobile website.

Optimizing your website for mobile users and customer clearly has it’s benefits. although so many website have not still taken the step to optimize their websites for mobile and taking advantage of these benefits. Some think of this task as of rebuilding or redesigning their entire website, which is false information. You can easily and cost effectively optimize your website in far less time and expense. Are you ready to take that step into optimizing your website for mobile uses?

Contact me for more information.